Leadership Team

Head of Sales, USA & International Business
Kirk is a seasoned professional with expertise in international markets. He began his career in vision and eye-care at Ciba Vision, where he was quickly promoted to National Director of Key Accounts. After transitioning into the aesthetic world, Kirk began working at Medicis, where he launched industry renowned Perlane and Dysport. In 2010, Kirk joined Zeltiq, becoming the Director of Europe before being promoted to Vice President of APAC. Following the successful acquisition of Zeltiq by Allergan, Kirk embarked on a new chapter at miraDry as Vice President, International followed by General Manager, Global.
Head of Sales, Canada
With over 35 years of experience, 19 years in Finance and 18 years in Medical Aesthetics, Joyce Morris joined Venus Concept in 2011 and has successfully developed Venus Concept into a 100-million-dollar market in Canada. A natural leader, Joyce has cultivated a championship-style team with a client centric focus.  
Head of Sales, LATAM
Jesus is a performance-oriented sales leader and executive with an exceptional record of achievement in a 25-year career in medical sales. Jesus has extensive international experience and has excelled in launching , developing, and growing robotics and other disruptive technologies. He has a proven track record of successfully representing companies in unfamiliar markets and growing that business exponentially. Jesus joined Venus in 2020 and is responsible for our Direct Business in Mexico and in growing and developing our distribution business in Latin America.  
Head of Sales, Venus Hair
Joey Brown brings a wealth of knowledge and experience to the VeroHair, and training programs. Having spent over 2 decades in key and executive positions with Bosely, Restoration Robotics, SmartGraft and NeoGraft, Joey is exceedingly knowledgeable about all aspects of the industry, from launching brand new practices to helping seasoned ones reach new heights. Joey’s passion is always patient and customer facing.
Innovation and Operations
Head of Scientific and Clinical Affairs
Yoni has over 25 years of executive experience in leading medical device companies, previously served as VP Regulatory, Technology and Science and VP CA/RA&QA since joining in 2017. Before VC, he led similar scientific, R&D and compliance activities at Lumenis, Syneron and TytoCare, as well as in founding and leading 3 startup companies; all related to energy-based or tele-health medical devices in intervention or diagnostic. Yoni holds PhD in Cellular Biology from the Hebrew University of Jerusalem.
Head of Marketing and Product Management
Anat brings over 10 years of experience in leadership positions within the aesthetic medical devices industry, with proven track record for creating and launching an extensive number of products worldwide. Anat holds direct responsibility over Marketing, product management, KOL relationships, global product positioning, go-to-market strategy, overseeing R&D plans and more. Prior to joining Venus Concept, Anat served in different roles for well-established medical aesthetic companies such as Candela and Alma Lasers.
Anat holds an M.sc and B.sc in molecular biology, from the Technion, Israel institute of Technology, where she graduated with high distinction and an MBA from The College of Management, where she was awarded the Dean’s Excellency Scholarship (in-full).
Head of R&D, Robotics, Software
Oggie Petrovic is systems design lead for robotics products with over 15 years of experience in the medical device industry. At Venus Concept he has significantly contributed to robotic recipient site making, implantation, and micro coring indications for use. His formative years in software engineering were at Motorola, IBM, and Intel. At Santa Clara University he has been passionately involved with Robotic Systems Laboratory working on robotic systems for air, land, sea, and space. 
Head of R&D, Robotics, Hardware
Cliff is a seasoned engineer with over 40 years of experience across a variety of industries such as Aerospace, medical instruments and robotics. He has spent over 16 years in the medical robotics industry and designed optical visions systems, robotic end-effectors, and numerous other commercialized products. He has over 65 patents granted or in application and was educated at top institutions such as the University of Wisconsin, Illinois Institute of Technology, Caltech and Stanford University.
Head of R&D, Energy Based Devices, Development
Ofer Adi is a multidisciplinary engineering leader with over 15 years of experience in development and development engineering at the aesthetic medical industry. He has vast experience with RF, Electrotherapy, Microdermabrasion, lasers, and IPL devices' development. He also holds a channel and optimizing RF energy patent for medical aesthetic uses. Ofer started his medical aesthetic professional career at the Viora Sinclair and has worked at Venus since Aug 2020.
Head of Operations
Richard is a seasoned leader with over 40 years managing medical device manufacturing and operations teams globally. He has established manufacturing sites in Costa Rica, Mexico, Europe, and Asia along with multiple US sites. Richard has worked in multiple medical technologies including ultrasound imaging/doppler, RF ablation, diabetes, surgical robotics, and laser and RF for aesthetics.
Head of Quality & Regulatory
Sylvia started her professional career as a biochemist, conducting personalized medicine and genetics research with Massachusetts General Hospital before entering the world of medical devices. After several years in clinical affairs and clinical research for a blood glucometer manufacturer, she decided to temporarily leave the industry to become a registered nurse. Sylvia served as a bedside clinician and nurse leader at several hospitals before returning to medical device manufacturing. She has been able to use her unique perspective as both a device developer and end user to grow in various clinical, quality, and regulatory leadership roles. Sylvia approaches every facet of her role in medical device manufacturing with the simple goal of ensuring the development of safe and effective products for users and patients.