Management Team

  • Domenic Serafino

    Chief Executive Officer and Director
    Domenic brings over 25 years of experience in the medical device industry. Domenic was a partner and President of Canada’s largest laser distribution company, Sigmacon Group, for over six years. In 2001, he joined Syneron as President for North America, and was instrumental in taking the company public on Nasdaq in August 2004. During Domenic’s tenure at Syneron, the company grew from $0 to $1.3 billion market cap in less than five years.
    • Domenic Della Penna

      Chief Financial Officer
      Domenic brings considerable expertise and experience to Venus Concept, having held senior posts at several industry leading multinationals like Teva Pharmaceuticals, Diageo and Nestle. Most recently, he was CFO of Intellipharmaceutics International Inc.—a Nasdaq and TSX listed public company. Domenic also secured private equity experience through a successful mandate as CFO of Timothy’s Coffees of The World. He has made significant contributions to numerous mergers, acquisitions, divestitures, financial systems, and organizational change mandates. Domenic is a C.A., CPA, and holds an MBA from the Schulich School of Business at York University (Toronto).
      • Søren Maor Sinay

        Chief Operating Officer
        Søren brings over 15 years of experience as a strategic innovator and market manager in the international medical technology industry. Søren has served as the director of sales for UltraShape in EMEA, the Vice President of Sales and Marketing for Perfaction Technologies, and the Co-Founder of NeoAsia Medical Group in Thailand and Indonesia. Prior to beginning his role as COO of Venus Concept, Søren served as the Regional Company President for Venus Concept in Asia Pacific, applying his experience and expertise to expanding Venus Concept’s operations in the region. Søren is a magna cum laude MBA graduate of the Coller School of Management, and he holds a Bachelor degree in Economics and Accounting from Tel Aviv University.
        • Ross Portaro

          President of Global Sales
          Ross is an accomplished industry leader and veteran, bringing over 30 years of experience in the healthcare sector to Venus Concept. His vast experience as a leader in sales includes positions at Candela Medica, Lumenis, and Ulthera, Inc. Ross holds a B.S. in Commerce from the University of Virginia’s McIntire School of Commerce.
          • Anna Georgiadis

            Vice President, Global Human Resources
            Anna brings over 20 years of experience in HR and business roles. Prior to joining Venus Concept, Anna was at Loblaw Companies Limited, a leading food and pharmacy leader in Canada, and her contributions extended to Human Resources, Training, Internal Communications, Sales Enablement as well as P&L responsibilities for various business units. Anna holds a degree from the University of Toronto and holds a professional designation from the Human Resources Professionals Association (HRPA).
            • Yoni Iger

              Vice President, Clinical and Regulatory Affairs, Quality Assurance
              Yoni has over 25 years of executive experience in these arenas in leading medical device companies such as Lumenis and Syneron, and he used his expertise also toward scientific and general management of start-up companies. Yoni has a Ph.D. in Cellular Biology from the Hebrew University of Jerusalem.
              • Michael Mandarello

                General Counsel and Corporate Secretary
                Michael brings more than 10 years of experience providing legal and strategic advice to Venus Concept. Michael began his legal career in 2011 with Osler, Hoskin & Harcourt LLP, one of the top law firms in Canada, in its Corporate Law group. He continued to practice business law in progressive in-house roles at the Toronto Organizing Committee for the 2015 Pan-Am Games, and then with Walmart Canada Corp. prior to joining Venus Concept.